Creator Pricing Calculator

How much should you pay for exclusivity? What happens if a creator does two posts instead of one? Does the price change depending on the size of the creator? There are a lot of questions to answer.

Over the last 12 years, we've developed this pricing calculator to give us a baseline for how we approach our deals. Brands and talent can use it to figure out how to best charge one another and land on fair rates.

The most important thing to remember: it is nuanced. It can change. Rates go up and down with supply and demand. It's all about finding the market equilibrium, where the brand and the creator both feel fairly compensated for the work they're paying for and doing.

If you have any questions or want to learn more about creator pricing, hit us up.